Sooth Labs Opens First Headquarters in Lawrenceville

Sooth Labs has established its first headquarters office in Pittsburgh’s Lawrenceville neighborhood, adding a new artificial-intelligence company to the Butler Street corridor near Penn Avenue. The company took space formerly occupied by Govini, now known as Air, next to the headquarters of Desmone Architects, according to Pittsburgh Business Times.

A first office for a forecasting startup

The move gives Sooth Labs a physical base in the city where its leadership has deep professional ties. The company’s website identifies Yaser Sheikh as chief executive and says he founded and scaled Meta’s Pittsburgh artificial-intelligence organization. It also lists Carnegie Mellon among his previous affiliations. The company describes its work as forecasting for organizations making decisions amid uncertainty.

Sooth’s own description focuses on connecting signals across areas such as markets, geopolitics, operations and supply chains. Its website outlines three pieces of that approach: a forecasting engine, a chronology that tracks changing signals, and a system for recording forecasts before outcomes are known. Those descriptions come from the company, which invites organizations to request a briefing rather than publishing public pricing or a self-serve product catalog.

The distinction matters for readers trying to understand what the company is building. Sooth presents its platform as a tool for institutional decision-makers, including financial, insurance, industrial and policy teams. Its examples frame questions in terms of probabilities and future events. The company says its system is designed to measure forecasts against what happens, an approach that makes accuracy over time central to its pitch.

Why Lawrenceville is part of the story

The office is on Butler Street near Penn Avenue, at a junction that links Lawrenceville’s commercial corridor with the East End. Pittsburgh Business Times reported that Sooth took over the former Govini space beside Desmone Architects. The report identifies this as the startup’s first office; it does not describe the size of the space, a headcount for the Pittsburgh office or a public opening event.

That limited set of confirmed details is useful context: the announcement is an office location milestone, not evidence of a large campus or a disclosed hiring target. Sooth’s public website lists its founders and product approach but does not publish a Pittsburgh street address. The location details in this article are attributed to the Business Times report.

For Lawrenceville, the arrival adds a specialized technology company to a neighborhood already associated with design, research and startup activity. For Sooth, the office provides a local address for a team whose stated leadership background includes Pittsburgh’s AI research community. The company’s next milestones—such as staffing, customer deployments or a broader office expansion—have not been announced in the sources reviewed for this report.

What the company says it is building

Sooth says its software is intended to help organizations assess how events can affect one another, rather than relying only on separate forecasts for individual industries. Its public materials describe ongoing monitoring and a record of forecast performance. Those are company claims about its product design; independent performance figures and customer case studies were not included in the materials reviewed here.

The practical takeaway is a new company headquarters with a narrowly defined focus: forecasting tools for organizations that need to plan under uncertainty. The address in Lawrenceville puts Sooth in Pittsburgh, while its stated ambition is to serve decision-makers well beyond the region. For now, the confirmed local development is simple and concrete: the startup has opened its first office on Butler Street.

Sooth Labs’ company site lists its leadership and product description. The Pittsburgh Business Times report provides the office-location details.